Guilty of loving leather furniture, fur throws and cowhide rugs. I’m not naïve – I realized animals have to die to furnish our homes with such luxuries, but something happened this week that has forever changed me: I listened to an interview with the founder of Certified Cruelty Free on Luann Nigara's podcast for interior designers. And once I heard it, I couldn’t unhear it. Did you know that one billion animals -- including dogs and cats -- are abused and killed every year for their skins, fur, feathers and hides? Did you know skinning animals alive is common practice in some parts of the world? I didn’t and as unpleasant as it is, I am pledging to stop looking the other way and learn as much as I can about it by taking an online course offered by Certified Cruelty Free.
The course is an in-depth look at faux material alternatives and goods and how one can implement these alternatives into their business or lifestyle. Does this mean I am going to run out and join PETA? Probably not. But I can no longer look away when considering the brands I am sourcing on behalf of my clients.
According to Certified Cruelty Free, statistics show that:
- 56% of Americans stop buying from brands they believe are unethical
- 72% of Americans buy cruelty free products because of conscious decisions
- 35% of consumers stop buying from brands they perceive as unethical even if there is no substitute available
Would do you think? Is cruelty free design appealing to you?